Helpful Links
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| How Stuff Works | Kelly Blue Book |
| Edmunds.com | How a transmission is made |
Consumer Information
What consumers fear mostDebunking myths
The first two things to check
Transmission brain surgery
How long should a transmission last?
Unintentional technical mistakes or just incompetence?
How much for a transmission?
I think I'll just do it myself
What to look for
Accurate, Pinpoint Diagnosis
Quality
Written estimates
Finally - The bottom line
WHAT CONSUMERS FEAR THE MOST
When experiencing transmission problems, the greatest problem the average consumer has is FEAR. Research has shown that the average consumer experiences a transmission problem only once every 8 years. This is why most consumers have very little experience with transmission repairs. They don't know what to do or who to ask. Historically, there has been a lack of readily available information. Consumers fear the unknown the most. The unknown is mostly in the form of lack of knowledge. Our purpose is to remove the FEAR by demystifying transmission problems and repair, which will make you a smarter consumer.
TOP OF PAGEDEBUNKING MYTHS
Due to the historically mysterious nature of what makes a transmission tick, many myths, misconceptions, and outright fantasies were hatched over the years. Through the years, inaccuracies slowly became perverted distortions of the truth. Additionally, technological advances further fueled the distance between the truth and myth. Over several decades, consumer misinformation of the workings of a transmission take on a life of their own much in the same way urban legends do; more fiction than fact.
- Band Adjustment Myth: Adjusting the bands is, by far, the biggest myth of all. It is classified as somewhere between a cruel joke because it gives false hope, and a hoax. There hasn't been a transmission produced in the last half-century that would have a band wear to the point where it was thought of to be something comparable to adjusting brakes. Many transmissions don't have bands. The ones that do, the lining when brand new is no thicker than 10 sheets of copy paper. The hydraulic system that applies bands can compensate for all normal wear. If it can't, the transmission has a lot more wrong with it than just a worn out band.
- LISTEN UP: All friction materials (clutch and band linings) inside a transmission will last the life of the vehicle unless there is a malfunction elsewhere. Clutch and band linings don't wear out on their own.
- Male-Female Myths: Transmission problems are to be handled by a male because females don't know about transmissions is the second biggest myth. Actually, just the opposite is true. Females by nature are safety and security seeking. They might not know what is wrong with their vehicle, but they are actually more perceptive to changes in the sounds or operation of their vehicle. In most cases, they will bring their vehicle in to find out what's going on much more readily than a male.
- Taking Advantage of Women Myth: Women sometimes think they are taken advantage of simply because they are female. This is fear-based thinking. Such thinking processes are entirely normal because the safety and security-seeking female is dealing with the unknown and that's scary. We've found that when females are given or shown enough information to satisfy their needs, fear evaporates. Historically, females make up almost 50% (and continues to grow) of the first initial contact we make with new customers. Additionally, substantially over 50% of our customers who bring a vehicle in for the first time are female. The shift from a once male dominated task, to a female task, has been taking place during the past 2 decades and the trend is expected to continue. Males are slowly becoming the minority when it comes to automotive concerns in general. Tom Peters, in his book, Re-Imagine! stated that women either make, instigate, or heavily influence 80% of all major repairs. We have concluded that our transmission shop is, in fact, female driven; not male driven. Shops that cater to males and discount the females are losing well over half the business.
- Dishonest Shop Myth: The good news is there are very few dishonest shops left. The bad news is, the dishonest shops, and many of the honest shops have been replaced by incompetent ones. The biggest problem the automotive repair industry faces today is finding competent technicians. We have as difficult a time finding good technicians as you do finding a reliable shop. REMEMBER THIS: Misdiagnosis or incompetence is almost always perceived as dishonesty. Why? The end result is the same. The consumer either buys something they didn't need because the problem isn't fixed (misdiagnosis), or the repair doesn't last (incompetent repair), or both. Isn't that what happens when a shop is dishonest? (Did they really do what they said they did?)
THE FIRST TWO THINGS TO CHECK